Who we are and what makes us different
We're an award winning business based in Dartford, Kent. We source quality produce from around the world.
We are VIDAfresh
We are industry specialists in melons and pineapples. Our subsidiary INTERfresh offer a high level of experience in citrus trading. We also supply a wide range of fruit, vegetable and salad products to our diverse customer base.
We have won awards
From our inception in 2010, our passion for fresh produce has taken our business from strength to strength. 2015 proved that we are doing things the right way when we were recognised as one of the London Stock Exchange’s Top 1000 Companies to Inspire Britain. 2016 saw us named as one of Kent’s 50 Fastest Growing Companies for the 2nd year in a row.
We have a great team of experts
Our team has specialist knowledge in melons, pineapples, citrus & grapes. We have both the experience and commitment to supply the highest quality produce. We have built close relationships with growers, suppliers and service providers to deliver our customers the product they need, when they need it.
Our company values
Our vision as a market leader is built around the following core values:
- Reduce costs and drive sales
- Create loyalty by understanding both our growers and customers’ needs
- Ensure both quality and food safety
- Protect sustainability throughout the supply chain
We constantly review our supply chain for anti-slavery and human trafficking as per the Modern Slavery Act 2015. We're fully committed to acting ethically and with the upmost integrity in both ourselves and our partners.