Driving down supply chain costs

We work closely with our customers, growers, suppliers and service providers at all levels to find the best supply chain solutions

Supply chain optimisation

Whether its packing at source, negotiating competitive shipping rates or minimizing product handling, VIDAfresh is focused on reducing costs for our clients and suppliers.

Supply chain optimisation

Cost effective logistics

Working to maximise direct deliveries from source, we endeavour to minimise both storage costs and time.

In partnership with HALO (London Gateway), we pack, store and consolidate fresh produce.

HALO are an industry leading ‘value added’ partner, based at a brand new site at London Gateway, the fastest growing port in the UK. This enables efficient distribution via easily accessible transport links.

Packing to specification

VIDAfresh offer full traceability as part of our Quality Management Protocol, ensuring the highest standards from source to shelf.

We work closely with growers and technical teams to assist in attaining a range of accreditations and food standards to ensure safe and ethical supply of fresh produce.

Packing to your specification

Proud recipients of the following awards...

Modern Slavery and Human Trafficking Statement April 2020 – March 2021

Modern slavery is a crime and a violation of fundamental human rights. It takes various forms such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person’s liberty by another in order to exploit them for personal or commercial gain. VIDAfresh is committed to on-going improvement of our practices to combat slavery and human trafficking.

This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our slavery and human trafficking statement for the financial year ending 2019.

VIDAfresh are industry specialists in melons and pineapples and offer a high level of experience in trading. We also supply a wide range of other fresh fruits and vegetables to our diverse customer base. Our efficient team of 22 source our produce from over a dozen international countries, several of which are located within the southern hemisphere.

VIDAfresh recognises the global issue regarding human trafficking and within this statement declares that it will not tolerate any element of modern slavery within our operations. We have systems in place to assess and report potential victims of modern slavery and the protection of whistle-blowers. VIDAfresh are members of SEDEX, Stronger Together and Sainsbury’s RightLine initiative to help drive improvements and identify potential threats in all ethical aspects of our business.

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. Due to our obligation to report on measures and ensure that all parts of our business and supply chain are slavery free we have put in place a designated Modern Slavery and Human Trafficking Policy.

Our Modern Slavery and Human Trafficking Policy demonstrates our commitment to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure slavery and human trafficking is not taking place anywhere in our supply chains.

We have a zero tolerance to slavery and human trafficking. To ensure all those in our supply chain and contractors comply with our values we have in place a supply chain compliance programme. VIDAfresh’s supplier compliance programme consists of a variety of systems and processes that reduce risk and highlight any ethical non-compliances within our supplier base. This is achieved and monitored using third-party audits, site visits and independent ethical assurance schemes annually.

VIDAfresh supplier compliance team consists of involvement from the following departments:

The compliance team is led by VIDAfresh’s Technical Director.

To ensure a high level of understanding of the risks of modern slavery and human trafficking in our supply chains and our business, Stronger Together provides training to our staff on how to identify, monitor and report any suspected victims. We also advise our business partners to provide relevant training to their staff and suppliers. Due to the nature of our industry, the use of temporary workers is unavoidable and therefore has an element of risk of forced labour. To ensure we have minimised said risk to any potential workers, staff are provided with training in their native language on how to report any potential threats.

VIDAfresh recognise the importance and severity of tackling all ethical challenges presented to the business and are fully committed to not just a reduction but the total elimination of modern slavery. To ensure that slavery and human trafficking is not taking place in any part of our business or supply chain we insist that all of our suppliers are members of ethical assurance schemes such as SEDEX and/or Stronger Together as well as completing ‘’Supplier Approval’ audits in conjunction with stringent face-to-face customer audits as well as on-site inspections through independent third-party auditors.

Terry Watts



VIDAfresh team members

You can contact our team members directly via email, telephone and Skype.

Main Office number

+44 1322 640085


Terry Watts


Scott Davies

VIDAfresh Managing Director

Chris Rawlins

VIDAfresh Commercial Director

Technical Team

Rob Liston

VIDAfresh Technical Director

Raju Medam

VIDAfresh Product & Compliance Technologist

Charlie Horsfall

VIDAfresh Product & Compliance Technologist

Sandra Lourerio

VIDAfresh Quality Leader

Guy Self

VIDAfresh Technical Manager

Commercial Team

Rob Harvey

VIDAfresh Senior Commercial Manager

Nick Hall

VIDAfresh Senior Commercial Manager

Dean Garcia

VIDAfresh Commercial Manager

Alex Brown

VIDAfresh Supply Chain Manager

Tony Bubb

VIDAfresh Commercial Co-Ordinator

Carla Penny

VIDAfresh Commercial Co-Ordinator

Dylan Parker

VIDAfresh Commercial Co-Ordinator

Katy Willard

VIDAfresh Commercial Co-Ordinator

Emily Watson

VIDAfresh Commercial Co-Ordinator

Jussara Ferrer

VIDAfresh Senior Procurement Manager

Accounts Team

Emma Atkinson

VIDAfresh Financial Controller

Laurence Billing

VIDAfresh Management Accountant

Leah Thomas

VIDAfresh Purchase Ledger Controller

Terry Fallon

VIDAfresh Credit Controller

Amanda Allen

VIDAfresh Assistant Management Accountant

Fiona Redgrave

VIDAfresh Purchase Ledger Controller


Charlie Richmond

INTERfresh Managing Director