VIDAfresh Logo

A fresh way of doing business

Who we are and what makes us different

We’re an award winning business based in Dartford, Kent. We source quality produce from around the world.

We are VIDAfresh

We are industry specialists in melons and pineapples. Our subsidiary INTERfresh offer a high level of experience in citrus trading. We also supply a wide range of fruit, vegetable and salad products to our diverse customer base.
VidaFresh lorry

We have won awards

From our inception in 2010, our passion for fresh produce has taken our business from strength to strength. 2015 proved that we are doing things the right way when we were recognised as one of the London Stock Exchange’s Top 1000 Companies to Inspire Britain. 2019 saw us named as one of Kent’s 50 Fastest Growing Companies for the 4th year in a row.

We have a great team of experts

Our team has specialist knowledge in melons, pineapples, citrus & grapes. We have both the experience and commitment to supply the highest quality produce. We have built close relationships with growers, suppliers and service providers to deliver our customers the product they need, when they need it.
VidaFresh lorry

We are a certified IFS Broker

VIDAfresh are proud to announce that they are qualified IFS Brokers. This standard helps to ensure that we provide a uniform food, product and service standard to all our business partners and customers, adhering to specifications, while continually working on process improvements.
Certified IFS Broker

We are AEO Accredited

VIDAfresh are an Authorised Economic Operator for imports and exports. This is an internationally recognised mark of quality which shows that our role in the international supply chain is secure and our customs controls and procedures meet EU standards.
VidaFresh lorry

Our company values

Our vision as a market leader is built around the following core values:
  • Reduce costs and drive sales
  • Create loyalty by understanding both our growers and customers’ needs
  • Ensure both quality and food safety
  • Protect sustainability throughout the supply chain
We constantly review our supply chain for anti-slavery and human trafficking as per the Modern Slavery Act 2015. We’re fully committed to acting ethically and with the upmost integrity in both ourselves and our partners.
Our company values

Stronger Together

Preventing modern day slavery in the supply chain.
Stronger Together
Proud recipients of the following awards...

VIDAfresh team members

You can contact our team members directly via email, telephone and Skype.

Main Office number

+44 1322 640085


Terry Watts


Scott Davies

VIDAfresh Managing Director

Chris Rawlins

VIDAfresh Commercial Director

Technical Team

Guy Self

VIDAfresh Head of Technical

Rusee Obert

VIDAfresh Customer Technical Manager

Raju Medam

VIDAfresh Product & Technical Manager

Charlie Horsfall

VIDAfresh Compliance, Risk & Product Manager

Sandra Lourerio

VIDAfresh Quality Manager

Commercial Team

Rob Harvey

VIDAfresh Senior Commercial Manager

Nick Hall

VIDAfresh Senior Commercial Manager

Dean Garcia

VIDAfresh Commercial Manager

Alex Brown

VIDAfresh Supply Chain Manager

Jussara Ferrer

VIDAfresh Senior Procurement Manager

Tony Bubb

VIDAfresh Commercial Co-Ordinator

Dylan Parker

VIDAfresh Commercial Co-Ordinator

Sophie Gibson

VIDAfresh Commercial Co-Ordinator

Dan Costello

VIDAfresh Commercial Co-Ordinator

Accounts Team

Gary Silverwood

VIDAfresh Financial Controller

Laurence Billing

VIDAfresh Assistant Financial Controller

Amanda Allen

VIDAfresh Managment Accountant

Courteney Maruzani

VIDAfresh Purchase Ledger Clerk

Amy Sandhu

VIDAfresh Sales Ledger Controller

Dean Harding

VIDAfresh Sales Ledger Clerk

Leah Charles

VIDAfresh Purchase Ledger Clerk

Modern Slavery and Human Trafficking Statement April 2024 - March 2025.

Modern slavery is a crime and a violation of fundamental human rights. In addition to slavery, it takes various forms, such as servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person's liberty by another to exploit them for personal or commercial gain. VIDAfresh is committed to combat slavery and human trafficking.

This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our slavery and human trafficking statement for the financial year ending 2024.

VIDAfresh is an industry specialist in melons, pineapples and citrus sourced by our highly experienced commercial and logistics teams and supplied to our wide and diverse customer base both in the UK, Ireland and mainland Europe.

VIDAfresh recognises the global issue of human trafficking and with this statement declares that it will not tolerate any element of modern slavery within our operations.

We have systems in place to assess and report potential victims of modern slavery and to protect whistle-blowers.

VIDAfresh is a member of SEDEX, Stronger Together and Sainsbury’s RightLine initiative to help drive improvements and identify potential threats in all ethical aspects of our business.

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. Due to our obligation to report on measures and ensure that all parts of our business and supply chain are slavery free we have put in place a designated Modern Slavery and Human Trafficking Policy.

Our Modern Slavery and Human Trafficking Policy demonstrates our commitment to acting ethically and with integrity in all aspects of our business operations and to implementing and enforcing effective systems and controls.

We have zero tolerance to slavery and human trafficking. To ensure all those in our supply chain and contractors comply with our values, we have in place a supply chain compliance programme.

VIDAfresh’s supplier compliance programme consists of a variety of systems and processes that reduce risk and highlight any ethical non- compliances within our supplier base. This is achieved and monitored using both inhouse and third-party audits coupled with regular site visits and independent ethical assurance schemes.

VIDAfresh has a supplier compliance team with members from the Technical and Commercial Departments. The compliance team is led by VIDAfresh’s Head of Technical.

To ensure a high level of understanding of the risks of modern slavery and human trafficking in our supply chains and our business, Stronger Together provides training to our staff on how to identify, monitor and report any suspected victims. We continue to advise and encourage our business partners to provide training to their staff and suppliers and providers to do the same. However, due to the nature of the industry, the use of temporary workers is unavoidable, therefore having an element of risk of forced labour. To ensure we have minimised risk to any potential workers, staff are provided training in their native language of how to report any potential threats. This year, additional staff members will attend introductory and advanced training courses.

VIDAfresh recognise the importance of tackling all ethical challenges presented to the business and are fully committed to the reduction and elimination of modern slavery to ensure that slavery and human trafficking is not taking place in any part of our business or supply chain. This is achieved by ensuring all our suppliers are members of ethical assurance schemes such as SEDEX and/or Stronger Together as well as completing ‘Supplier Approval’ audits in conjunction with stringent face-to-face customer audits as well as site inspections through independent third parties where possible.

Terry Watts


VIDAfresh Ltd