VIDAfresh Logo

A fresh way of doing business

Who we are and what makes us different

We’re an award winning business based in Dartford, Kent. We source quality produce from around the world.

We are VIDAfresh

We are industry specialists in melons and pineapples. Our subsidiary INTERfresh offer a high level of experience in citrus trading. We also supply a wide range of fruit, vegetable and salad products to our diverse customer base.
VidaFresh lorry

We have won awards

From our inception in 2010, our passion for fresh produce has taken our business from strength to strength. 2015 proved that we are doing things the right way when we were recognised as one of the London Stock Exchange’s Top 1000 Companies to Inspire Britain. 2019 saw us named as one of Kent’s 50 Fastest Growing Companies for the 4th year in a row.

We have a great team of experts

Our team has specialist knowledge in melons, pineapples, citrus & grapes. We have both the experience and commitment to supply the highest quality produce. We have built close relationships with growers, suppliers and service providers to deliver our customers the product they need, when they need it.
VidaFresh lorry

We are a certified IFS Broker

VIDAfresh are proud to announce that they are qualified IFS Brokers. This standard helps to ensure that we provide a uniform food, product and service standard to all our business partners and customers, adhering to specifications, while continually working on process improvements.
Certified IFS Broker

We are AEO Accredited

VIDAfresh are an Authorised Economic Operator for imports and exports. This is an internationally recognised mark of quality which shows that our role in the international supply chain is secure and our customs controls and procedures meet EU standards.
VidaFresh lorry

Our company values

Our vision as a market leader is built around the following core values:
  • Reduce costs and drive sales
  • Create loyalty by understanding both our growers and customers’ needs
  • Ensure both quality and food safety
  • Protect sustainability throughout the supply chain
We constantly review our supply chain for anti-slavery and human trafficking as per the Modern Slavery Act 2015. We’re fully committed to acting ethically and with the upmost integrity in both ourselves and our partners.
Our company values

Stronger Together

Preventing modern day slavery in the supply chain.
Stronger Together
Proud recipients of the following awards...

VIDAfresh Ltd

Connect with us

Contact information

VidaFresh
A fresh way of doing business

VIDAfresh team members

You can contact our team members directly via email, telephone and Skype.

Main Office number

+44 1322 640085

Directors

Scott Davies

Managing Director

Chris Rawlins

Commercial Director

Technical Team

Guy Self

Head of Technical

Rusee Obert

Customer Technical Manager

Raju Medam

Product & Technical Manager

Charlie Horsfall

Compliance, Risk & Product Manager

Sandra Lourerio

Quality Manager

Manoor Prakash

QA Assistant

Commercial Team

Rob Harvey

Senior Commercial Manager

David Webb

Senior Commercial Manager

Dean Garcia

Commercial Manager

Alex Brown

Supply Chain Manager

Tony Bubb

Commercial Co-Ordinator

Ricky Eastwood

Commercial Co-Ordinator

Natasha Micallef

Commercial Co-Ordinator

Dan Costello

Commercial Co-Ordinator

Tracy Rice

Commercial Co-Ordinator

Accounts Team

Gary Silverwood

Financial Controller

Laurence Billing

Assistant Financial Controller

Amanda Allen

Managment Accountant

Jessica Urquhart

Purchase Ledger Clerk

Dean Harding

Sales Ledger Clerk

Leah Charles

Purchase Ledger Clerk

Rob Johnson

Accounts Assistant

Lucy Davies

Accounts Assistant

HR

Gemma Moore

HR and Directors Assistant

Modern Slavery and Human Trafficking Statement April 2025 - March 2026

Introduction

VIDAfresh is committed to preventing modern slavery and human trafficking within our business and supply chains. We recognise that modern slavery is a serious violation of human rights, taking various forms such as forced labour, servitude, human trafficking, and exploitation.

This statement is made in compliance with Section 54(1) of the Modern Slavery Act 2015 and sets out the steps we have taken during the financial year ending March 2025 to prevent modern slavery and human trafficking in our business and supply chains.

Our Business and Supply Chains

VIDAfresh is a leading specialist in the import and distribution of melons, pineapples, and citrus fruits. Our experienced commercial and logistics teams work with suppliers across the UK, Ireland, and mainland Europe to deliver high-quality fresh produce to our diverse customer base.

Given the global nature of our supply chain, we recognise the importance of ensuring ethical sourcing and maintaining robust due diligence to mitigate risks related to modern slavery and human trafficking.

Our Commitment and Policies

VIDAfresh does not tolerate modern slavery or human trafficking in any form. We have a Modern Slavery and Human Trafficking Policy that outlines our ethical expectations for our business operations and supply chain.

Our commitment is reinforced by:

  • A whistleblowing mechanism that allows employees and stakeholders to report concerns confidentially.
  • Membership in SEDEX, Stronger Together, and Sainsbury’s RightLine Initiative, which supports us in driving ethical improvements and identifying potential risks in our supply chain.
  • A zero-tolerance approach to suppliers and contractors who fail to comply with our ethical standards.
Due Diligence and Risk Assessment in Supply Chains

To ensure our supply chain operates transparently and ethically, we have implemented a Supply Chain Compliance Programme that includes:

  • Pre-qualification supplier approval audits, conducted in collaboration with customers and independent third- party auditors.
  • Regular ethical audits using SEDEX Member Ethical Trade Audits (SMETA) and other independent schemes.
  • On-site visits to assess working conditions and verify compliance with labour laws and ethical standards.

Our Supplier Compliance Team, led by VIDAfresh’s Head of Technical, consists of professionals from our Technical and Commercial Departments, working collaboratively to monitor and address any ethical concerns.

Training and Awareness

We recognise that education and training are essential in identifying and preventing modern slavery. To strengthen awareness, VIDAfresh:

  • Provides Stronger Together training to staff, enabling them to identify, monitor, and report suspected cases of modern slavery.
  • Encourages business partners and suppliers to implement ethical training within their own operations.
  • Delivers multilingual training for temporary workers, ensuring they understand their rights and how to report concerns.
  • Expands training participation, with additional team members attending introductory and advanced anti-slavery courses in 2024-2025.
Ongoing Commitment and Future Actions

VIDAfresh remains fully committed to eradicating modern slavery and human trafficking from our business and supply chains. Our future priorities include:

  • Strengthening supplier audits and assessments, ensuring all suppliers are members of ethical assurance schemes such as SEDEX and Stronger Together.
  • Enhancing worker protection measures through continuous monitoring and collaboration with external ethical trade partners.
  • Expanding face-to-face audits with both internal teams and independent third-party verifiers.
Approval and Review

This statement has been approved by Terry Watts, CEO of VIDAfresh, and will be reviewed annually to ensure continued compliance and effectiveness.

Signed,

Terry Watts
CEO, VIDAfresh

Date: 1st April 2025