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A fresh way of doing business

Privacy Policy

VIDAfresh make every effort to ensure the security of transmissions on our systems, however data transmission over the Internet cannot be guaranteed to be totally secure.
Data transmissions can be intercepted and if they contain confidential details they may become known to third parties. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us. You agree that any information transmitted or received via e-mail or on the Internet is undertaken at your own risk.

Data Gathering and Dissemination

When you contact us by email we will ask you to provide certain data such as your contact details. To enable us to monitor and improve the site, we may also gather certain information about you when you visit, including:
  • Details of your operating system
  • Browser version
  • Domain name and IP address
  • The website you visited from
We may store this data and use it to contact you by email or post about goods, services or events which we believe may be of interest to you. You may at any time inform us that you no longer wish to receive marketing literature. We will also pass on data when required to do so by law.
We will only use any information we hold on you lawfully in accordance with the terms of the Data Protection Act 1998. We will disclose to you, on written request and payment of a small fee, what information we have on our systems relating to you, how we use it and give you the opportunity to review and make any necessary corrections.
We don’t sell or reveal your details to any companies outside our group for their marketing purposes without your consent.
You can accept our privacy policy here and this will be remembered whilst you use our website:
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VIDAfresh team members

You can contact our team members directly via email, telephone and Skype.

Main Office number

+44 1322 640085


Terry Watts


Scott Davies

VIDAfresh Managing Director

Chris Rawlins

VIDAfresh Commercial Director

Technical Team

Guy Self

VIDAfresh Head of Technical

Rusee Obert

VIDAfresh Customer Technical Manager

Raju Medam

VIDAfresh Product & Technical Manager

Charlie Horsfall

VIDAfresh Compliance, Risk & Product Manager

Sandra Lourerio

VIDAfresh Quality Manager

Commercial Team

Rob Harvey

VIDAfresh Senior Commercial Manager

Nick Hall

VIDAfresh Senior Commercial Manager

Dean Garcia

VIDAfresh Commercial Manager

Alex Brown

VIDAfresh Supply Chain Manager

Jussara Ferrer

VIDAfresh Senior Procurement Manager

Tony Bubb

VIDAfresh Commercial Co-Ordinator

Dylan Parker

VIDAfresh Commercial Co-Ordinator

Sophie Gibson

VIDAfresh Commercial Co-Ordinator

Dan Costello

VIDAfresh Commercial Co-Ordinator

Accounts Team

Gary Silverwood

VIDAfresh Financial Controller

Laurence Billing

VIDAfresh Assistant Financial Controller

Amanda Allen

VIDAfresh Managment Accountant

Courteney Maruzani

VIDAfresh Purchase Ledger Clerk

Amy Sandhu

VIDAfresh Sales Ledger Controller

Dean Harding

VIDAfresh Sales Ledger Clerk

Leah Charles

VIDAfresh Purchase Ledger Clerk

Modern Slavery and Human Trafficking Statement April 2022 - March 2023

Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person's liberty by another to exploit them for personal or commercial gain. VIDAfresh is committed to improving our practices to combat slavery and human trafficking.

This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our slavery and human trafficking statement for the financial year ending 2022.

VIDAfresh is an industry specialists in melons, pineapples and citrus. We also supply a wide range of fruits, vegetables and salad products to our diverse customer base. Our efficient team of 31 source produce from over around the world which helped us last year to reach a global annual turnover of over £60.

VIDAfresh recognises the serious global issue regarding human trafficking and within this statement declares that it will not tolerate any element of modern slavery within our operations. We have systems in place to assess and report potential victims of modern slavery and the protection of whistle-blowers. VIDAfresh are members of SEDEX, Stronger Together and Sainsbury’s RightLine initiative to help drive improvements and identify potential threats in all ethical aspects of our business.

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. Due to our obligation to report on measures and ensure that all parts of our business and supply chain are slavery free we have put in place a designated Modern Slavery and Human Trafficking Policy.

Our Modern Slavery and Human Trafficking Policy demonstrates our commitment to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure slavery and human trafficking is not taking place anywhere in our supply chains.

We have a zero tolerance to slavery and human trafficking. To ensure all those in our supply chain and contractors comply with our values we have in place a supply chain compliance programme. VIDAfresh’s supplier compliance programme consists of a variety of systems and processes that reduce risk and highlight any ethical non-compliances within our supplier base. This is achieved and monitored with third-party audits and site visits together with independent ethical assurance schemes.

VIDAfresh has a supplier compliance team with members from the Technical and Commercial Departments. The compliance team is led by VIDAfresh’s Head of Technical.

To ensure a high level of understanding of the risks of modern slavery and human trafficking in our supply chains and our business, Stronger Together provides training to our staff on how to identify, monitor and report any suspected victims. Due to the nature of our industry the use of temporary workers is unavoidable which therefore comes with an element of risk of forced labour. Consequently, we also strongly encourage our business partners to provide the same training to their staff and suppliers and providers. To ensure we have minimised the risk to any potential workers, staff are provided training in their native language of how to report any potential threats.

VIDAfresh recognise the importance and severity of tackling all ethical challenges presented to the company and are fully committed to the reduction and elimination of modern slavery to ensure that slavery and human trafficking is not taking place in any part of our business or supply chain. This is achieved by ensuring that all of our suppliers are members of ethical assurance schemes such as SEDEX and/or Stronger Together as well as completing ‘Supplier Approval’ audits in conjunction with stringent face-to-face customer audits as well as on-site inspections through an authorised, independent third-party company.

Terry Watts